DOLORES
PIAZZA
Art Direction & Design
email:
dpr @ dpiazzadesign.com
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I N T R O |
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Experience conceiving
and executing design solutions for business, promotions, identity
and branding. Strong leadership and strategic thinking to manage
projects from concept to completion. Training in fine art, print advertising
and design, digital media and film production. Excellent visual, written,
and verbal communication skills.
Available
for freelance/contract projects. Rates are per project
based on estimate of scope of work.
Work above and beyond scope is approved and billed
hourly. Complete studio with all software,
equipment, and internet access. Highly organized, professional, and self-motivated.
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E X P E R I E N C E |
Logo
design and application
Packaging,
POP and display
Direct
mail
B2B
collateral, trade ads
Photo
shoot art direction
Brochures
and Catalogs
Branding
& Marketing
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Proposals
and presentations
Web
site design, hosting
Film
release promotional materials
Title
design and motion graphics
Props,
signage and set design
DVD
menu and package
design
Advertising
campaigns
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U A L I F I C A T I O N S |
Web Site Design and Development
Conceptualized and produced web sites
for entertainment projects, corporations and businesses. Designed to
integrate marketing strategies, promote products, projects or businesses.
Hosting, SEO, and updates. Creation of navigation, architecture, visual
identity, and cross-platform production. Experience in newsletters,
bulletin boards, CSS, forms, e-commerce, flash.
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Print & Packaging
Development of creative catalogues and brochures,
consumer and trade advertising, and in-store retail materials.
Designed,
edited and produced a monthly new film release magazine for 3 years.
Hired photographers and directed photoshoots. Managed press checks and
printing process.
Design
of consumer products packaging for new products and product redesign.
DVD collection packaging. POP, in-store standees, consumer literature,
wholesale catalogues, product inserts. Photo retouching and model making.
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Multimedia - Motion Graphics and DVD
Creation
and execution of trailer graphics, show opens, and effects for film
and TV. Design and art direction of graphic identity packages. Experienced
with post-production requirements. Title design, credits, both digital
and optical. Design and production
of DVD titles. Art direction, work flow & scheduling, client interaction
on print packaging, menus and motion graphics. Contracted vendors for
authoring, replication, packaging. |
Marketing & Proposals
Generate presentations and proposals to acquire
new business. Online and multimedia presentations. Developing narrative,
and creating a graphic style emphasizing the relationship between potential
client and proposed services. |
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C O M P U T E R E X P E R T I S E |
Photoshop
| Illustrator | Dreamweaver | Flash |
AfterEffects | InDesign
Print
experience: pre-press files, print bids, paper selections, press checks
Web
architecture and structure, browser compatibility, GUI, CSS design
E
commerce (OSCommerce) implementation and management
Google
adwords/adsense programs, traffic, analytics, SEO/SEM
Forms,
chatroom, search and more script installation
Retouching.
Drawing & painting. Photo Research. Photo Shoot.
Mac
System 10+, all CS, web programs and motion graphics post production
Familiar
with Avid, FCP, AE, film making process
GC
Effects break down, storyboards, script coverage.
Experienced
in business software programs (Microsoft Office)
Trained
in high-end compositing programs for feature films
Ad
copy, web copy, ad words, headlines and promotional copy
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D U C A T I O N |
M.A.
Digital Media, American Film Institute
B.A.
Fine Art, California State University at Long Beach
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